Wired examines a trend within the marketplace that they refer to as the “Good Enough Revolution” and/or the “MP3 Effect,” a change in consumer priorities that favors ease of use, availability and price over quality. As in all paradigm shifts, this one is uniquely suited to the times, given our increasingly plugged in lives, where immediacy and output are king, in combination with the collapse of the economy that sees people across the board spending less. Under this thinking products and services are designed to reach the widest audience – ignoring the hardcore users and experts whose needs are different – with bare bones functionality that can accomplish A to B, and at a price that virtually anyone can afford.
Sources:
http://www.psfk.com/2009/09/is-the-good-enough-revolution-really-okay.html
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment